Episode Highlights:
01:26 - About Shelby
04:21 - How can authors replicate the success of Shelby on TikTok
06:20 - The difference between TikTok and Instagram for structuring content
08:13 - Quirky content to try
10:23 - How does Shelby prompt her viewers to buy her books
11:44 - Does more followers = more sales?
13:00 - Don't mess with the TikTok organic algorithm
14:30 - Video structures to follow
17:13 - Editing videos
18:00 - More tips to have success with TikTok
19:07 - How Shelby can help you with book marketing
21:15 - Thank you for listening
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