Episode Highlights:
00:00 Intro
01:22 About Mike
01:55 Why you should write a shook instead of a longer book
05:24 The importance of how you structure your shook
07:01 The framework behind your shook
11:15 Tips for writing book titles and subtitles
14:31 The hardest part of becoming an author
16:21 Leveraged and controllable
19:53 How authors can leverage their book to make more money
24:40 Get Mike’s books for free
26:37 Thank you for listening
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