How Ryan Deiss Markets and Uses His Book to Qualify Leads & Create Clients

September 17, 2024•1 min read

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In this episode, Chris sits down with Ryan Deiss, founder of Digital Marketer and The Scalable Company, to explore the innovative marketing strategies behind his book Get Scalable.

Ryan shares how he moved away from traditional book launches in favour of a year-long strategy, the role of Amazon ads in consistent book sales, and why books are the ultimate lead-generation tool.

He dives into the importance of nurturing leads with pillar content, the outdated nature of the Ascension model, and why every author should prioritize creating an audiobook. Whether you’re an aspiring author or a seasoned business owner, this episode is packed with actionable insights to help you scale effectively.

Episode Highlights:

00:00 Intro

02:18 Launch and long-term approach to marketing Get Scalable

07:39 Ryan's giving away 10,000 FREE copies of Get Scalable

11:48 Books vs tools for front-end marketing

16:07 Your book helps someone self-identify with your solution

19:30 You need to get your audiobook out ASAP

21:33 Pillar content shortens the lead to client cycle

29:34 The ascension model (as we know it) is dead

33:07 Where to get your free copy of Get Scalable

35:06 Thank you for listening

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